Frequency marketing is a market segmentation strategy that focuses on
A) trial.
B) the average number of times a person in the target audience is exposed to an advertisement.
C) usage rate.
D) consumption incidence.
E) turnover.

Question

Quizplus · Accepted Answer

Frequency marketing is a strategy that focuses on the usage rate of the customers. It aims to increase the number of times a customer uses a product or service, often through loyalty programs, promotional offers or other incentives.

Frequency Marketing Is a Market Segmentation Strategy That Focuses on