Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This technique is based on
A) geographic segmentation.
B) behavioral segmentation.
C) psychographic segmentation.
D) demographic segmentation.
E) buying condition segmentation.

Question

Quizplus · Accepted Answer

Frequent-flier programs are based on rewarding behavior, specifically the behavior of repeatedly using the same airline. Therefore, this technique is an example of behavioral segmentation.

Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use