Segmentation that is based on some objective physical (gender,ethnicity),measurable (age,income),or other classification attribute (occupation)of prospective customers is referred to as
A) personality segmentation.
B) demographic segmentation.
C) usage segmentation.
D) needs segmentation.
E) behavioral segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is based on objective physical or measurable attributes such as age, gender, ethnicity, income, and occupation. It is commonly used in marketing to identify and target specific consumer groups based on their demographic characteristics.

Segmentation That Is Based on Some Objective Physical (Gender,ethnicity),measurable (Age,income),or