screening and evaluation stage of the new-product process involves
A) internal and external evaluations of new-product ideas.
B) product selection and budgeting projections.
C) business and cost analyses.
D) patent searches and environmental scanning.
E) idea selection and prototype development.

Question

Quizplus · Accepted Answer

The screening and evaluation stage involves both internal and external evaluations of new-product ideas to determine which ones are the most feasible and promising. Product selection, budgeting projections, business and cost analyses, patent searches, and environmental scanning are all part of this stage, but they are not the primary focus. Idea selection and prototype development come later in the process.

Screening and Evaluation Stage of the New-Product Process Involves