stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.
A) development
B) stage-gate
C) idea generation
D) business analysis
E) screening and evaluation

Question

Quizplus · Accepted Answer

The stage of the new-product process that evaluates new-product ideas to eliminate those that warrant no further effort is referred to as screening and evaluation. This stage involves both internal and external evaluation of new-product ideas before moving forward with development. Option A (development) refers to the stage where the product concept is turned into a physical product to ensure that the product idea can be turned into a workable product. Option B (stage-gate) is a structured process for managing the new-product process from idea generation to launch. Option C (idea generation) refers to the stage where new-product ideas are generated, while option D (business analysis) is the stage where the product concept is evaluated for its market potential and financial feasibility.

Stage of the New-Product Process That Internally and Externally Evaluates