Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.
A) open innovation
B) screening and evaluation
C) product development
D) new-product strategy development
E) idea generation

Question

Quizplus · Accepted Answer

Idea generation is the stage in the new-product process where a pool of concepts as candidates for new products is developed. The other stages include new-product strategy development, screening and evaluation, product development, and commercialization.

Developing a Pool of Concepts as Candidates for New Products