business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of
A) "cost per action," and pay $50 for every purchase that originated from an ad on the site.
B) "cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.
C) a "negotiated measure," and pay $100 to post their ad for two weeks.
D) "cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
E) "cost per liker," and pay $1.00 for every visitor who likes the advertised product.

Question

Quizplus · Accepted Answer

"Cost per action" means the business pays only when a specific action, such as a sale, is completed, aligning with the goal of paying only when an ad generates a sale.

Business Hoping to Generate Large Online Sales Through Posting Ads