Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?
A) Respond immediately respond to the attack with aggression to get the attackers to back down.
B) Ignore your detractors so they will stop commenting.
C) Communicate your solution through multiple social media platforms.
D) Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
E) Accept whatever solution the attackers offer, as quickly as possible.

Question

Quizplus · Accepted Answer

The textbook recommends that brand managers communicate their solutions through multiple social media platforms to address a social media attack on the brand. This allows the brand manager to engage with the customers and showcase their efforts to address the issue, and potentially turn around negative sentiment towards the brand. Options A, B, and E are not recommended as they can further escalate the situation, damage the brand's reputation, or not provide a satisfactory solution to the customers. Option D limits the brand's reach to a specific channel and may not be effective in addressing the issue on other social media platforms.

Which of the Following Responses Does the Textbook Recommend a Brand