per action refers to
A) a fixed amount of money paid to the site for every time a visitor clicks on the ad.
B) a fixed amount of money paid to the site for placement of the ad.
C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
D) a fixed percentage the site gets paid for placing the ad.
E) a fixed discount given to a visitor for clicking on the ad.

Question

Quizplus · Accepted Answer

"Per action" typically refers to a commission model where the site gets paid a fixed amount for every sale that can be directly attributed to the ad. This model is also known as Cost Per Action (CPA) or Cost Per Acquisition. It is different from Cost Per Click (CPC) where the site gets paid every time a visitor clicks on the ad, regardless of whether or not they make a purchase.

Per Action Refers to