Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations.Based on a customer's desire to purchase an author's e-book for his or her Kindle,Amazon might recommend an e-book by a similar author.
A) real-time e-commerce
B) connectivity
C) collaborative filtering
D) interactive marketing
E) personalization

Question

Quizplus · Accepted Answer

Collaborative filtering is the technique used by Amazon to compare a user's purchasing habits with other users to generate purchase recommendations. This technique allows Amazon to suggest products to users based on what similar users have purchased previously.

Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases