Interactive marketing is characterized by
A) sophisticated choiceboard and personalization systems.
B) niche marketspaces.
C) the digital divide, which separates online consumers from traditional marketplace consumers.
D) a marketing mix strategy that de-emphasizes the promotion element.
E) a high level of convenience with little concern about cost.

Question

Quizplus · Accepted Answer

Interactive marketing relies heavily on technology, including choiceboards and personalization systems, to engage with individual consumers and tailor marketing efforts to their preferences and needs.

Answer: B 
 Interactive marketing often targets niche markets or even creates new marketspaces that allow for more personalized and specific marketing efforts.

Answer: D 
 Interactive marketing does not necessarily de-emphasize promotion, but it does often rely on a marketing mix that includes a stronger focus on other elements such as product and place.

Therefore, the best choices are A and B.

Interactive Marketing Is Characterized by