Unique Capabilities of Internet Technology,__________ and __________,Promote and Sustain Customer
unique capabilities of Internet technology,__________ and __________,promote and sustain customer relationships.
A) choice; control
B) cost; convenience
C) interactivity; individuality
D) communication; information
E) choiceboards; collaborative filtering
Correct Answer:
Verified
Q21: Interactive marketing refers to
A) the two-way buyer-seller
Q22: Individuality and interactivity are important building blocks
Q23: interactive,Internet-enabled system that allows individual customers to
Q24: Travelocity.com provides almost immediate access to and
Q25: Interactive marketing is characterized by
A) sophisticated choiceboard
Q27: Collaborative filtering gives marketers the ability to
Q28: Amazon.com uses _ to compare each user's
Q29: Customers can build their own computers with
Q30: process that automatically groups people with similar
Q31: you view a selection at Amazon.com and
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