Why are lead measures critical to strategy?
A)because they are based on actual activity
B)because they are an independent part of the system
C)because there should be a causal linkage with strategy
D)because they are outcome measures

Question

Quizplus · Accepted Answer

Lead measures are critical to strategy because there should be a causal linkage with strategy. This means lead measures should be chosen based on their ability to influence the outcomes or lagging measures that an organization wants to achieve. Lead measures are based on actual activity and can be independent, but their linkage with strategy is what makes them critical to achieving success. Outcome measures, on the other hand, are lagging indicators that show how successful an organization was in achieving its goals.

Why Are Lead Measures Critical to Strategy