Software that builds and maintains an organization's customer-related data is known as
A)customer relationship management (CRM) software
B)customer self service (CSS) software
C)sales force automation (SFA) software
D)supply chain management (SCM) software

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) software is specifically designed to build and maintain an organization's customer-related data, including customer interactions, behaviors, purchases, and preferences. This software helps businesses to effectively manage their interactions with customers, understand their needs and preferences, and ultimately build long-term relationships with them, which is critical for success in today's competitive business environment. Choices B, C, and D are different types of software that are not focused on managing customer-related data, but rather on customer self-service, sales force automation, and supply chain management, respectively.

Software That Builds and Maintains an Organization's Customer-Related Data Is