According to Cialdini,____ is a principle that we look to the behavior of others to determine what is desirable,appropriate,and correct.
A) social proof
B) liking
C) consistency
D) scarcity
E) authority

Question

Quizplus · Accepted Answer

Social proof, also known as "consensus", is a principle discussed by Cialdini in his book "Influence: The Psychology of Persuasion". It refers to the tendency of people to look to the behavior of others in order to determine what is desirable, appropriate, or correct. People often use social proof as a shortcut to decision-making, assuming that if many other people are doing something, it must be the right thing to do.

According to Cialdini,____ Is a Principle That We Look to the Behavior