Generally, _______________ offer a lower price point product relative to the national brand.
A) Merchandising categories
B) National brands
C) Private-label brands
D) B & C
E) None of the above

Question

Quizplus · Accepted Answer

Private-label brands offer lower-priced products compared to national brands as they are owned by the retailer and do not require advertising expenses, which lowers overall costs. Merchandising categories are not brands but rather groups of products, and national brands are often higher priced compared to private-label brands. Therefore, the best choice for this question is C.

Generally, _______________ Offer a Lower Price Point Product Relative to the National