Retailers identify ______________ using a variety of characteristics such as geographic location, demographics, lifestyle, product benefits, or buying situation.
A) Customer communities
B) Retail target markets
C) Market makers
D) A & C
E) A, B & C

Question

Quizplus · Accepted Answer

Retailers identify their target market based on various characteristics such as geographic location, demographics, lifestyle, product benefits, or buying situation. This helps them better understand their customers and cater to their specific needs and preferences. Market makers refer to entities that facilitate trading and liquidity in a market, while customer communities refer to groups of like-minded consumers who share common interests or values.

Retailers Identify ______________ Using a Variety of Characteristics Such as Geographic