____________ allow(s)retailers to differentiate their pricing to different target markets by charging a higher price to less price-sensitive consumers and lower prices to more price-sensitive shoppers.
A) High/low pricing
B) Everyday low pricing
C) Variety
D) Assortment
E) Retail positioning

Question

Quizplus · Accepted Answer

High/low pricing allows retailers to use different pricing strategies for different target markets, which includes charging a higher price to less price-sensitive consumers and lower prices to more price-sensitive shoppers. This helps retailers to differentiate their pricing and attract both types of customers.

____________ Allow(s)retailers to Differentiate Their Pricing to Different Target Markets