Many retailers using EDLP also offer a _________________ that guarantees consumers the lowest price for any given product by matching the sales price of competitors.
A) Customer community
B) National brand
C) Private brand
D) Loyalty program
E) Low price guarantee policy

Question

Quizplus · Accepted Answer

The low price guarantee policy is a common strategy used by retailers that follow the EDLP approach. This policy ensures that customers receive the lowest price for a product by matching the sales price of competitors. This helps retailers maintain their low-price positioning in the market while also retaining customer loyalty.

Many Retailers Using EDLP Also Offer a _________________ That Guarantees