With ______________ in some cases, there is two-way interaction (retail store visit, Web site bulletin board)while in other cases the interaction is one-way as in advertising or direct mail.
A) Retailing
B) Customer touchpoints
C) Variety
D) Assortment
E) Breadth of merchandise

Question

Quizplus · Accepted Answer

Customer touchpoints refer to any point of contact between a customer and a company. This can include retail store visits or interactions with a company's website. In these cases, there is two-way interaction between the customer and the company. However, advertising and direct mail typically involve one-way communication from the company to the customer. Therefore, customer touchpoints best fits this description.

With ______________ in Some Cases, There Is Two-Way Interaction (Retail