___________________ occur(s)in many ways-retail store, direct-mail piece, e-mail, company Web site, and even advertising.
A) Variety
B) Customer touch points
C) Breadth of merchandise
D) Retailing
E) Depth of merchandise

Question

Quizplus · Accepted Answer

Customer touch points refer to the various ways in which a customer interacts with a company or brand, including retail stores, direct mail, email, company websites, and advertising. Therefore, Customer touch points is the best choice.

___________________ Occur(s)in Many Ways-Retail Store, Direct-Mail Piece, E-Mail, Company Web