Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ___________.
A)Cost
B)Coverage
C)Character
D)Continuity
E)Control

Question

Quizplus · Accepted Answer

The long-term nature of channel decisions makes character an issue in selecting the best channel partner. The capabilities, reputation, and skills of the local channel partner should match the company's characteristics.

Aligning the Firm's Philosophy with That of a Potential Channel