The use of local distribution networks is identified in the channel factor of ___________.
A)Cost
B)Coverage
C)Character
D)Continuity
E)Control

Question

Quizplus · Accepted Answer

Local distribution networks around the world may lack full exposure to a given market. Even in the United States, for example, complete coverage of a consumer market necessitates multiple distribution channels. As a result, it is necessary to evaluate which distribution network best reaches the target customers, which may not necessarily be the network with the widest distribution.

The Use of Local Distribution Networks Is Identified in the Channel