Solved

When Pepsi Translated Its Popular Slogan, "Come Alive with the Pepsi

Question 71

Multiple Choice

When Pepsi translated its popular slogan, "Come Alive with the Pepsi Generation" into Chinese, it was understood as "Bring Your Ancestors Back from the Dead" and was not well received.This illustrates a problem with ___________.


A) Brand strategy
B) Country of origin effect
C) Quality
D) Fitting the product to the culture
E) Manufacturing

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents