Coca-Cola changes the taste of its soft drinks to meet local market preferences.These are examples of ___________.
A) Direct product extension
B) Product adaptation
C) Backward product invention
D) Product invention
E) Hybrid products

Question

Quizplus · Accepted Answer

Product adaptation refers to making changes to a product to suit the specific preferences and needs of a local market. In this case, Coca-Cola is adjusting the taste of its soft drinks to cater to the local market preferences, which is an example of product adaptation. Direct product extension refers to introducing existing products to new markets without any significant changes. Backward product invention involves creating a new product by using older technology or by simplifying existing products. Product invention involves developing entirely new products that do not exist in the market. Hybrid products refer to combining different products or services to create a new offering. None of the other options accurately describes Coca-Cola's strategic approach.

Coca-Cola Changes the Taste of Its Soft Drinks to Meet