___________ is not a product issue for international product marketers.
A) Brand strategy
B) Country of origin
C) Quality
D) Fitting the product to the culture
E) Manufacturing

Question

Quizplus · Accepted Answer

Manufacturing is not a product issue for international product marketers since it is related to the production process, which is usually done in the country of origin or in manufacturing plants abroad, and is not directly linked to the marketing strategy of the product. However, country of origin, quality, brand strategy, and fitting the product to the culture are crucial product issues that should be thoroughly considered by international product marketers.

___________ Is Not a Product Issue for International Product Marketers