The most well established local distributors might already have relationships with competitors.This problem for new market entrants would be identified in the channel strategy of ___________.
A)Capital
B)Coverage
C)Character
D)Continuity
E)Control

Question

Quizplus · Accepted Answer

Continuity: Changing a distribution system creates anxiety among customers and gives competitors an opportunity to take advantage of inevitable inefficiencies and disruption of service. Identifying channel partners with a long-standing presence in the market provides some security; however, the best local partners are also the most difficult to establish a relationship with as they frequently already have established involvement with competitors.

The Most Well Established Local Distributors Might Already Have Relationships