Companies that use CRM are most likely to practice _______________.
A) Mass marketing, given the economics of scale created by CRM
B) Consumer marketing, due to being able to identify like-minded audiences
C) Shotgun marketing, given the ability to reach large numbers of people
D) Customer marketing, due to trying to establish one-to-one relationships
E) Holistic marketing, to reach many different audiences

Question

Quizplus · Accepted Answer

Since the main purpose of CRM is to establish and maintain strong relationships with individual customers, companies that use CRM are most likely to practice customer marketing in order to create personalized experiences and build loyalty.

Companies That Use CRM Are Most Likely to Practice _______________