Firms that use CRM systems successfully also have the ____________ to make the initiative successful.
A) Culture
B) Leadership
C) Structure
D) Systems
E) All of the above

Question

Quizplus · Accepted Answer

Successful implementation of CRM systems requires a combination of different factors such as culture, leadership, structure, and systems working together. Without any one of these factors, a CRM system may fail to provide the desired results. Therefore, the best choice is E, which includes all of the above factors.

Firms That Use CRM Systems Successfully Also Have the ____________