Demographic segmentation is one of the most popular segmentation approaches because _________.
A) It is readily measurable.
B) Because customer needs and wants tend to vary with some degree of regularity based on demographic differences.
C) It uses the statistical characteristics of human populations such as age or income.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Demographic segmentation is popular because it is readily measurable, and customer needs and wants tend to vary based on demographic differences, which are statistical characteristics of human populations such as age or income. Therefore, all of the above options are correct.

Demographic Segmentation Is One of the Most Popular Segmentation Approaches