Differentiation is a concept that means _______.
A) People are different looking.
B) When marketers look at consumers they see a rainbow of looks.
C) Products need to appear to be different from one another to be successful in the market place.
D) Communicating and delivering value in different ways to different customer groups.
E) All of the above together.

Question

Quizplus · Accepted Answer

Differentiation in marketing refers to the ability to communicate and deliver value in different ways to different customer groups. It involves creating a unique perception of a product or service compared to competitors in the market. It is not just about physical appearance or differences in looks.

Differentiation Is a Concept That Means _______