Informing and educating the target audience about the product's benefits, characteristics and features is part of the communication strategy in the ___________ stage of the product life cycle.
A) Introductory
B) Growth
C) Maturation
D) Decline
E) All of the above

Question

Quizplus · Accepted Answer

During the introductory stage of the product life cycle, the communication strategy focuses on informing and educating the target audience about the new product's benefits, characteristics, and features. This stage is characterized by low sales volume and high marketing expenditures.

Informing and Educating the Target Audience About the Product's Benefits