One way to stimulate trial in the market for a new product in the consumer goods market is to use ________.
A) Television advertising campaigns
B) Billboard campaigns
C) Coupons and contests campaigns
D) Radio campaigns
E) Magazine campaigns

Question

Quizplus · Accepted Answer

Coupons and contests campaigns are effective ways to encourage consumers to try a new product. Coupons offer a discount on the product, making it more affordable and compelling to purchase. Contests provide an incentive for consumers to try the product by offering a chance to win a prize or reward. Both strategies increase the likelihood of trial and can lead to long-term customer loyalty. While other marketing campaigns like television, billboard, radio and magazine can also be effective, coupons and contests are specifically designed to encourage trial, making them the best choice for stimulating initial demand for a new product.

One Way to Stimulate Trial in the Market for a New