In the introductory stage of the product life cycle (PLC)companies often use ____________ to reach customers before the product is even introduced to the market.
A) Mass advertising
B) Billboards
C) Direct communications and viral marketing
D) Text messaging
E) All of the above

Question

Quizplus · Accepted Answer

Direct communications and viral marketing are often the most effective ways to reach customers in the introductory stage of the PLC because they allow for targeted messaging and the creation of buzz around a new product. Mass advertising and billboards may also be used, but they are not as targeted or personalized. Text messaging may be effective for certain products or target markets, but it is not as widely used as direct communications and viral marketing.

In the Introductory Stage of the Product Life Cycle (PLC)companies