An important issue for consumers is conformance, which is the product's ability _________.
A) To deliver on features and performance characteristics promised in marketing communications
B) To conform to the standards set by the federal guidelines
C) To deliver value in the form of product quality
D) Get the manufacturing aligned using quality processes
E) All of the above

Question

Quizplus · Accepted Answer

Conformance refers to the product's ability to deliver on the features and performance characteristics promised in marketing communications. While B, C, and D can all be important aspects of product quality and conformance, they are not the primary focus of the term conformance as presented in the question.

An Important Issue for Consumers Is Conformance, Which Is the Product's