When a company uses packaging or changes its size, shape, or color, it is said that the company is using _________ differentiation.
A) Style
B) Form
C) Feature
D) Engineering
E) None of the above

Question

Quizplus · Accepted Answer

Form differentiation refers to changing the physical characteristics of a product, such as its size, shape, or packaging. This can help a company distinguish its product from others on the market and appeal to different customer preferences.

When a Company Uses Packaging or Changes Its Size, Shape