Companies should build products to the performance (highest-quality product)level that ___________.
A) Is better than their competitors
B) Their target audience is willing to pay for
C) Exceeds the needs of the target audience
D) Meets the global need for the highest quality
E) None of the above

Question

Quizplus · Accepted Answer

Building products to the highest-quality performance level that their target audience is willing to pay for ensures that the product is meeting the needs and expectations of the intended market and that the company can also ensure profitability. While it is important to strive to be better than competitors and meet global needs, ultimately the success of the product comes down to meeting the needs and wants of the target audience. Option C of exceeding the needs of the target audience may lead to over-engineering and unnecessary costs for the company.

Companies Should Build Products to the Performance (Highest-Quality Product)level That