When a company can show that their product's projected lifetime is high under certain operating conditions, they may be able to achieve a _________.
A) Brand image that is linked to conformance
B) Brand image that is one of strength and performance oriented
C) Brand image that is based upon form and able to get a higher price
D) Brand image focused on durability and able to get a price premium
E) Brand image based on performance and able to get a price premium

Question

Quizplus · Accepted Answer

When a company can demonstrate that their product has a long lifespan, they can create a brand image focused on durability, which can enable them to charge a premium price.

When a Company Can Show That Their Product's Projected Lifetime