The product life cycle (PLC)for a particular product has ________.
A) More than one life cycle-industry and brand life cycles
B) One life cycle for all brands combined
C) All life cycles resemble normal curves
D) An evolutionary phase that defines when to offer a new product
E) None of the above

Question

Quizplus · Accepted Answer

The product life cycle can vary depending on the industry and brand. Different brands within the same industry may have different life cycles due to variations in marketing strategies and other factors. Additionally, the lifecycle usually resembles an S-shaped curve rather than a normal curve. Lastly, while the PLC can help inform decisions about when to offer a new product, it does not necessarily define it.

The Product Life Cycle (PLC)for a Particular Product Has ________