Different target markets will view the same product _________.
A) In always the same way
B) In completely different ways
C) In ways that are so similar it does not matter to the marketer
D) In only economic terms
E) None of the above

Question

Quizplus · Accepted Answer

Different target markets have different needs, wants, beliefs, and values, which affect their perceptions of a product. Therefore, they may view the same product in completely different ways. Marketers should take these differences into account when designing their marketing strategies in order to effectively reach and appeal to their target markets.

Different Target Markets Will View the Same Product _________