Which of the following statements concerning evaluative criteria is most accurate?
A)If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
B)Consumers often have several criteria for evaluating a single product.
C)Evaluative criteria represent objective rather than subjective attributes.
D)Evaluative criteria represent subjective rather than objective attributes.
E)Ultimately, the most important evaluative criterion is price

Question

Quizplus · Accepted Answer

Consumers often have multiple evaluative criteria when judging products or brands. While price may be important, it is not always the most important factor for every consumer. Companies need to understand the various evaluative criteria that their target consumers use to make informed decisions on how to position their products or brands in the market. Option A is incorrect because consumers may seek other options if the current alternatives do not meet their criteria. Option C and D are incorrect because evaluative criteria can be both objective and subjective depending on the individual consumer. Option E is also incorrect as price is not necessarily the most important evaluative criterion for all consumers.

Which of the Following Statements Concerning Evaluative Criteria Is Most