The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and
A)developing consumer value perceptions.
B)evaluating particular products.
C)selecting the type of retail outlet.
D)establishing a purchase timeline.
E)creating a hierarchy of needs.

Question

Quizplus · Accepted Answer

During the alternative evaluation stage, consumers develop perceptions of value by comparing different brands and products based on the criteria they have established.

The Alternative Evaluation Stage Clarifies the Problem for the Consumer