The term "value chain" refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.
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Q4: Good value chain management requires that marketing
Q11: Managers know that the more desired product
Q12: There are ten steps necessary to make
Q13: Innovation means producing goods and services that
Q14: TQM will do little to improve the
Q15: Managers must seek to improve responsiveness to
Q17: The first step in a successful TQM
Q18: Each functional activity along the chain adds
Q20: One functional strategy managers can use to
Q21: Incremental product innovations are relatively rare;most managers'
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