Which of the following is NOT true of high-technology industries?
A)First movers cannot create switching costs for their customers.
B)First movers have higher pioneering costs than later entrants.
C)Later entrants can avoid the mistakes made by first movers.
D)First movers that create a revolutionary product are in a monopoly position.
E)First movers run the risk of building the wrong resources and capabilities.

Question

Quizplus · Accepted Answer

First movers can create switching costs for their customers by establishing brand loyalty and locking in customers through network effects or proprietary technology.

Which of the Following Is NOT True of High-Technology Industries