In order to work towards winning a format war, a company should:
A)refrain from aggressive marketing and advertising.
B)ensure that there is a limited supply of complementary products.
C)develop its own killer applications.
D)keep the prices high even if the customer demand is extremely low.
E)refrain from cooperating with competitiors under any circumstances.

Question

Quizplus · Accepted Answer

Developing killer applications can help a company establish its format as the industry standard and entice customers to use its products over competitors. This can give the company an advantage in the format war. Refraining from aggressive marketing or advertising, limiting complementary products, keeping prices high, and not cooperating with competitors can all hinder a company's success in the format war.

In Order to Work Towards Winning a Format War, a Company