An adequate supply of complements to a product results in:
A) more customers opting for the product.
B) higher switching costs.
C) a significant decrease in the sales of the product.
D) a significant decrease in customer demand for the product.
E) the company failing to win a format war.

Question

Quizplus · Accepted Answer

An adequate supply of complements to a product will make the product more attractive to customers and increase their willingness to purchase it. This is because complements enhance the value of the product, making it more useful or enjoyable, and customers are more likely to opt for a product that offers greater value.

An Adequate Supply of Complements to a Product Results In