In order to work towards winning a format war, a company should:
A) refrain from aggressive marketing and advertising.
B) ensure that there is a limited supply of complementary products.
C) develop its own killer applications.
D) keep the prices high even if the customer demand is extremely low.
E) refrain from cooperating with competitors under any circumstances.

Question

Quizplus · Accepted Answer

Developing its own killer applications can give a company a competitive edge and make its format more attractive to consumers. This can increase demand and lead to more sales, potentially tipping the format war in favor of the company. Refraining from aggressive marketing and advertising, ensuring limited supply of complementary products, keeping prices high even if customer demand is low, and refusing to cooperate with competitors can all have negative consequences and potentially hurt the company's chances of winning the format war.

In Order to Work Towards Winning a Format War, a Company