While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?
A)potential employees
B)potential customers
C)potential suppliers
D)future distributors and wholesalers
E)possible investors

Question

Quizplus · Accepted Answer

Possible investors are likely to be the most critical of the business or marketing plan as they will be evaluating the feasibility and profitability of investing in the company. They will carefully review the plan to determine whether the business has a solid strategy, a strong financial plan, and realistic growth projections. Other stakeholders such as potential customers or employees may also review the plan, but their feedback is usually focused on the product or service offering or the company culture, rather than the overall business strategy.

While There Are Several Different Groups of Stakeholders Who Are