Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would __________ while the marketing plan for an external audience, the marketing plan would __________.
A)be informally written; be formally written
B)contain specific financial details; give a broad general overview
C)point the direction for future marketing activities; function as a sales document
D)explain organization and structure; be sent to all individuals who would be affected by the plan
E)provide biographical information of key players; include financial projections

Question

Quizplus · Accepted Answer

The marketing plan for an internal audience would typically point towards the direction for future marketing activities. On the other hand, the marketing plan for an external audience would function as a sales document to attract customers or investors, hence giving a broad general overview of the plan.

Elements in a Marketing Plan Depend on Who the Audience