Which of the following statements regarding marketing and business plans is most accurate?
A)In contrast to a marketing plan, a business plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
B)In contrast to a business plan, a marketing plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
C)A marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
D)A business plan is used for industrial products and a marketing plan is used for consumer products.
E)A business plan is used for manufactured products and marketing plans are used for services.

Question

Quizplus · Accepted Answer

A business plan is a comprehensive plan for the entire organization, while a marketing plan is focused specifically on marketing activities. A business plan typically covers a longer period of time than a marketing plan, which may only cover a single year or a specific product launch. A marketing plan may include research and development, operations, and manufacturing activities, but the primary focus is on marketing strategies and tactics. The use of business and marketing plans is not limited to specific types of products or services.

Which of the Following Statements Regarding Marketing and Business Plans